Designing mobilities

Designing mobilities
Jensen, Ole B.
2014
Aalborg, Aalborg University Press. 297 p.
Resumen: How is the width of the pavement shaping the urban experience? How is the material design of transport infrastructure and mobile technology affording social interaction in everyday life spaces? How are people inhabiting these spaces with their bodies and in accordance to social and cultural norms? These are some of the questions that this book raises in order to explore how the design of mobile sites and situations affect people's everyday life. Designing Mobilities takes as its point of departure the author's book Staging Mobilities (Routledge, 2013) in which it is argued that mobility is much more than simple movements of people, goods, and information 'from A to B.' Accordingly, the ways in which people, goods, and information move shapes the way we understand our built environment, other consociates, and ourselves. The book contributes a new and critical-creative gaze on what might seem to be trivial and mundane acts of movement around in the city. Designing Mobilities is based on more than a decade of academic research by Ole B. Jensen, a professor of urban theory. The book will be a must-read for students and scholars with an interest in urban studies, urban design, architecture, urban planning, transport planning and geography, urban geography, anthropology, design studies, interaction design, and urban sociology.
Tabla de contenidos
Número de pedido en Biblioteca FAU

Comportamiento del consumidor

Comportamiento del consumidor
Hoyer, Wayne D.
MacInnis, Deborah J.
2010
México D.F., Cengage Learning. 493 p.
Resumen: Casi en todo momento de nuestra vida realizamos alguna forma de comportamiento del consumidor. Cuando vemos un anuncio de televisión, comentamos con un amigo acerca de una película, nos cepillamos los dientes, asistimos a un partido de futbol, compramos un nuevo disco compacto o incluso cuando desechamos un par de zapatos viejos, nos comportamos como consumidores. En este libro se explora el fascinante mundo del consumidor. Entre las características de esta edición están las siguientes: cobertura de la investigación académica más reciente, casos, numerosos anuncios y ejemplos, ejercicios de análisis de bases de datos, orientación práctica, tratamiento equilibrado de micro y macro temas, sección repercusiones en el marketing.
Número de pedido en Biblioteca FAU

Manual de ergonomía

Manual de ergonomía
Falzon, Pierre
2009
Madrid, Modus Laborandi. 707 p.
Resumen: La ergonomía cumple cincuenta años. Para unos sigue siendo una disciplina limitada a la adaptación física de los objetos de nuestra vida cotidiana, para otros sólo se interesa por el mundo de trabajo, excluyendo otras formas de actividad humana.
Este manual es, por un lado, una introducción a los fundamentos de la disciplina y un compendio de buenas prácticas. Redactado por los mejores profesionales de cada especialidad, presenta una visión de conjunto de la ergonomía, visión que no se limita a un único ámbito de especialización, como podrían ser el físico o el cognitivo, ni a un sector de intervención profesional.
Tabla de contenidos
Número de pedido en Biblioteca FAU

Multimodal discourse

Multimodal discourse : the modes and media of contemporary communication
Kress, Gunther
Van Leeuwen, Theo
2001
London, Hooder education. 142 p. Resumen: Analyses the text of a wide range of media including: TV programmes, films, advertising and news editorial. Brings in a new method of analysing texts in which the interaction of sound, music, vision, language etc. is theorised.
Tabla de contenidos
Número de pedido en Biblioteca FAU

Digital memory and the archive

Digital memory and the archive
Ernst, Wolfgang
2013
Minneapolis, University of Minnesota Press. 265 p.
Resumen: Digital Memory and the Archive, the first English-language collection of the German media theorist’s work, brings together essays that present Wolfgang Ernst’s controversial materialist approach to media theory and history. His insights are central to the emerging field of media archaeology, which uncovers the role of specific technologies and mechanisms, rather than content, in shaping contemporary culture and society.
Tabla de contenidos
Número de pedido en Biblioteca FAU

Producción y diseño gráfico para la world wide web

Producción y diseño gráfico para la world wide web
Fernández-Coca, Antonio
1998
Barcelona, Paidós. 334 p.
Resumen: Para entender este libro no hace falta ser un especialista en informática: el nivel de programación que exige es mínimo. El reto al que se enfrentan las opciones y experiencias reflejadas en él, por el contrario, es hacer posible que la realización de un documento World Wide Web tenga como resultado un producto de calidad, directo e inteligente, que invite a visitar todos y cada uno de sus enlaces. Para ello se presentan pautas que comparan este medio con otros ya existentes, estableciendo paralelismos y divergencias. Se analizan soportes similares y se observa cómo aprovechar las posibilidades de comunicación que tienen en común. Y, finalmente, se muestran medios de trabajo para la realización de la preproducción y producción de un documento para la World Wide Web, atendiendo de una manera más específica a todo lo relacionado con el diseño gráfico.
Tabla de contenidos
Número de pedido en Biblioteca FAU

The Block reader

The Block reader in visual culture
1996
London, New York, Routledge. 342 p.
Resumen: Block was a hugely influential journal in the developing fields of Visual and Cultural Studies. The journal's editors and contributors sought to further the critical tradition in art history, respond to the work of contemporary artists, and bring the concerns of new cultural and critical theory, particularly feminist and post-colonial theory, to the study of art and design history.
The Block Reader brings together classic writings by leading cultural theorists and artists which were first published in the journal, to provide an invaluable resource for the teaching and study of art and design history and theory and cultural studies.
Tabla de contenidos
Número de pedido en Biblioteca FAU

Interviewing users

Interviewing users : how to uncover compelling insights
Portigal, Steve
2013
Brooklyn, New York, Rosenfeld Media. 158 p.
Resumen: Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Número de pedido en Biblioteca FAU

The user's journey

The user's journey : storymapping products that people love
Lichaw, Donna
2016
Brooklyn, New York, Rosenfeld Media. 146 p.
Resumen: Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Tabla de contenidos
Número de pedido en Biblioteca FAU

Conceptual blockbusting

Conceptual blockbusting : a guide to better ideas
Adams, James L
2001
New York, Basic Books. 220 p.
Resumen: James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology, engineering, management, art, and philosophy, Adams identifies the key blocks (perceptual, emotional, cultural, environmental, intellectual, and expressive) that prevent us from realizing the full potential of our fertile minds. Employing unconventional exercises and other interactive elements, Adams shows individuals, teams, and organizations how to overcome these blocks, embrace alternative ways of thinking about complex problems, and celebrate the joy of creativity. With new examples and contemporary references, Conceptual Blockbusting is guaranteed to introduce a new generation of readers to a world of new possibilities.
Tabla de contenidos
Número de pedido en Biblioteca FAU