Designing for growth

Designing for growth : a design thinking tool kit for managers.
Liedtka, Jeanne
Ogilvie, Tim
2011
New York, Columbia Business School.  227 p.
Resumen: This isn't a book of answers. It's a book of questions, of how to choose the best ones and get customers and partners to answer them. That's the crux of design thinking: the simple organizing framework of what is? What if? What wows? What Works? It's my new mantra for innovation and growth.
Tabla de contenidos
Número de pedido en Biblioteca FAU