Street value

Street value : shopping, planning, and politics at Fulton Mall
Woo, Rosten
TenHoor, Meredith
Rich, Damon
2010
New York, Princeton Architectural Press.  206 p.
Resumen : Downtown Brooklyn's Fulton Mall is one of the most bustling public spaces in New York City. A colossus of commerce, itwelcomes over one hundred thousand shoppers daily and ranks among the most profitable commercial real estate in the entire country, and is also home to some of the city's most recognized institutions, including cheesecake mecca Junior's, that have been immortalized in song, film, and culture. Despite its historic link to Brooklyn's past and its financial success as a shopping district, Fulton Street is rarely celebrated in New York. The street's hand-painted signs, customized jewelry, rare sneakers, mega-church, and vendors offer a special sampling of noncorporate commerce, but many consider its sensorial and physical density a sign of blight. Misunderstandings about race, class, and profitability have led Fulton Street to be characterized as run-down, dangerous, or underutilized, and as a result it has been subject to nearly continuous renovation. Recently rezoned and becoming increasingly attractive to national chain stores, Fulton Street is once again poised for big changes.
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