Teoría de la imagen

Teoría de la imagen: ensayos sobre representación verbal y visual
Mitchel, W. J. T.
2009
Madrid, Akal. 380 p.
Resumen: "Teoría de la imagen" ofrece una detallada explicación del juego entre lo visible y lo legible en la cultura, desde la literatura a las artes visuales y los medios de comunicación. Partiendo de películas contemporáneas y controvertidas, como "Haz lo que debas de Spike Lee" y "JFK" de Oliver Stone, así como de la cobertura que los medios de comunicación hacen de las noticias nacionales, W. J. T. Mitchell examina e ilustra la fuerza modeladora que poseen las imágenes para despertar o acallar el debate público, la emoción colectiva y la violencia política. Teoría de la imagen obtuvo en 1996 el premio Charles Rufus Morey de la College Art Association y, en 1997, el premio Gordon E. Laing concedido por la University of Chicago Press.  
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Situated design methods

Situated design methods
Simonsen, Jesper
2014
Cambridge, Mass., Mit Press. 400 p.
Resumen: A handbook of situated design methods, with analyses and cases that range from designing study processes to understanding customer experiences to developing interactive installations. All design is situated—carried out from an embedded position. Design involves many participants and encompasses a range of interactions and interdependencies among designers, designs, design methods, and users. Design is also multidisciplinary, extending beyond the traditional design professions into such domains as health, culture, education, and transportation. This book presents eighteen situated design methods, offering cases and analyses of projects that range from designing interactive installations, urban spaces, and environmental systems to understanding customer experiences. Each chapter presents a different method, combining theoretical, methodological, and empirical discussions with accounts of actual experiences. The book describes methods for defining and organizing a design project, organizing collaborative processes, creating aesthetic experiences, and incorporating sustainability into processes and projects. The diverse and multidisciplinary methods presented include a problem- and project-based approach to design studies; a “Wheel of Rituals” intended to promote creativity; a pragmatist method for situated experience design that derives from empirical studies of film production and performance design; and ways to transfer design methods in a situated manner. The book will be an important resource for researchers, students, and practitioners of interdisciplinary design.
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Articulating design decisions

Articulating design decisions: communicate with stakeholders, keep your sanity, and deliver the best user experience 
Greever, Tom
2015
Beijing, O'Reilly. 258 p.
Resumen: Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with stakeholders, clients, and other non-designers is more critical than the designs themselves—simply because the most articulate person usually wins. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user. Walk through the process of preparing for and presenting your designs Understand stakeholder perspectives, and learn how to empathize with them Cultivate both implicit and explicit listening skills Learn tactics and formulas for expressing the most effective response to feedback Discover why the way you follow through is just as crucial as the meeting itself Educate your stakeholders by sharing the chapter from this book on how to work with designers
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The DNA of customer experience

The DNA of customer experience: how emotions drive value
Shaw, Colin
2007
London, Palgrave Macmillan. 166 p.
Resumen: As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
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From products to services

From products to services: insights and experience from companies which have embraced the service economy
Young, Laurie
2008
Chichester, England, John Wiley & Sons. 353 p.
Resumen: Included are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject.
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Experience maps

Experience maps: journey maps, service blueprints, empathy maps
Curedale, Robert
2016
Topanga, CA., Design Community College. 400 p.
Resumen:In this book are described the most powerful tools available to craft a superior experiences for your customers and end users. These powerful and flexible methods are collectively known as experience maps. In the 20th-century product styling like advertising was about making people want things. These maps are a response to the realization that it is more efficient and successful to make products, services, and experiences that people want and need. They can be used to optimize the design of goods, services, architecture, spaces and interactions and to plan business strategy. Through applying these methods organizations can deliver a more compelling and valuable experience. Mapping builds consensus across your organization with stakeholders, to positively impact your entire organization and your bottom line. These methods are core strategic tools and I believe will become required skills for every working designer and manager.  
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The service innovation handbook

The service innovation handbook: action-oriented creative thinking toolkit for service organizations
Kimbell, Lucy
2014
Amsterdam, Bis Publishers, 240 p.
Resumen: This is an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. Directed to the business world and combines inspirational text that is full of examples, with the features of a useful handbook of practical methods with associated templates. The central argument is that managers and entrepreneurs designing service offerings will benefit from using approaches and methods from design and the arts, especially at the early stages of projects. Sometimes called “design thinking” or “design innovation”, such approaches help organizations explore and create new configurations of people and things that support users, customers, staff and partners in creating value together. In short, this book argues that design and arts-based approaches are valuable to managers and entrepreneurs designing services, when uncertainty and ambiguity are high. It shows when and how to use these approaches, introduces specific methods, reviews their strengths and limitations, and finally helps managers think through what it takes to start using them in projects and within teams and develop the culture and behaviours that access the creativity they support.
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jQuery for dummies

jQuery for dummies
Beighley, Lynn
2010
Hoboken, NJ, Wiley Publishing, 334 p.
Resumen:jQuery is free, open source software that allows you to extend and customize Joomla!, Drupal, AJAX, and WordPress via plug-ins. Assuming no previous programming experience, Lynn Beighley takes you through the basics of jQuery from the very start. You'll discover how the jQuery library separates itself from other JavaScript libraries through its ease of use, compactness, and friendliness if you're a beginner programmer. Written in the easy-to-understand style of the For Dummies brand, this book demonstrates how you can add unique and exciting interactivity to a Web site or WordPress blog, including photo browsers, menus, tab-based navigation, sliding sidepanels, slideshows, transition effects, fade effects, Twitter feeds, and much, much more! Walks you through the capabilities of jQuery, the number one open source JavaScript library that enables you to provide interactivity on a Web site or blog Helps you understand DOM (Document Object Model) scripting, applying CSS classes via JQuery, and adding in special effects and jQuery plug-ins to your site Shows you how to create dazzling special effects on your site, including fades, slide shows, sliding panels, tabbed navigation, and more Explains how to add customized Twitter feeds, RSS feeds to aggregate content on your site, or add a photo browser to a site or blog Introduces ways to create jQuery plug-ins for WordPress, Drupal, and more If you have queries about how you can make your blog or Web site stand apart from the crowd, jQuery For Dummies is the book for you! 
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The service economy

The service economy: a geographical approach
Illeris, Sven
1996
Chichester, England, John Wiley & Sons. 236 p.
Resumen:Services dominate the modern economy. This controversial and important book reviews research into the development and future of the service economy. Professor Illeris synthesises not only English language research on the nature and function of services, but also introduces the lesser-known but equally important work done on services by researchers in other languages which often reaches surprising and challenging conclusions. While the emphasis is on producer services in the western world, due consideration is also given to the role and significance of personal and household services which have been frequently ignored in the literature. The approach adopted is geographical and macro-economic and among the topics discussed are the nature and classification of service activities, the role and importance of services in the overall economy and the increasing importance of services in regional development and international trade. The overall theme of the book is how our society has been transformed into a service economy and what this implies for individuals, institutions and states as both producers and consumers of services. This is a key text for students and researchers of economics, economic geography, planning, regional science and applied social science as well as of interest to planners, consultants and managers in service industries and government. 
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The animator's survival kit

The animator's survival kit
Williams, Richard
2009
New York, Farrar, Straus and Giroux. 382 p.
Resumen:The definitive book on animation, from the Academy Award-winning animator behind Who Framed Roger Rabbit? Animation is one of the hottest areas of filmmaking today--and the master animator who bridges the old generation and the new is Richard Williams. During his fifty years in the business, Williams has been one of the true innovators, winning three Academy Awards and serving as the link between Disney's golden age of animation by hand and the new computer animation exemplified by Toy Story. Perhaps even more important, though, has been his dedication in passing along his knowledge to a new generation of animators so that they in turn could push the medium in new directions. In this book, based on his sold-out master classes in the United States and across Europe, Williams provides the underlying principles of animation that every animator--from beginner to expert, classic animator to computer animation whiz --needs. Urging his readers to "invent but be believable," he illustrates his points with hundreds of drawings, distilling the secrets of the masters into a working system in order to create a book that will become the standard work on all forms of animation for professionals, students, and fans. 
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