Hooked

Hooked : how to build habit-forming products
Eyal, Nir
Hoover, Ryan
2014
New York, Portfolio/Penguin. 242 p.
Resumen: Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
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Consumidores y ciudadanos

Consumidores y ciudadanos : conflictos multiculturales de la globalización
García Canclini, Néstor
2009
México, Random House Mondadori. 214 p.
Resumen: En "Consumidores y ciudadanos", Néstor García Canclini debate con gran profundidad y precisión el concepto de ciudadanía y cómo éste es impactado por los diferentes medios de comunicación y el consumo masivo de bienes. En un análisis detallado de los cambios culturales en la manera de hacer política, el autor explica las transformaciones sociales en las grandes ciudades y los cambios en las relaciones políticas a raíz del auge de las industrias de comunicación. También discute el impacto de la globalización y cómo los ajustes de las diferencias multiculturales aumentan la desigualdad social.
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Well designed

Well-designed : how to use empathy to create products people love
Kolko, Jon
2014
Boston, Massachusetts, Harvard Bussines Review Press. 234 p. Resumen: From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it's the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like "beautiful" and "revolutionary" and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features' sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product.
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