Chile se dibuja con CH

Chile se dibuja con CH

Díaz Carrizo, Rodrigo, editor

2016

Santiago de Chile, Duoc UC.   110 p.

Resumen : Chile se dibuja con Ch, un libro realizado por alumnos de la carrera de ilustración de la Escuela de Diseño del Duoc UC, donde se reúnen ilustraciones digitales que representan modismos, nombres identitarios, ciudades y otras palabras propias de nuestra cultura popular y que comienzan con “CH”, letra que se eliminó del abecedario y, que sin embargo, es tan propia de nosotros los chilenos.

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El reino de los objetos

El reino de los objetos

Equihua Zamora, Luis

2015

México D.F., Universidad Autónoma de México.   124 p. + Postales

Resumen : Una publicación para descubrir la procedencia de las cosas que nos rodean, la evolución de los objetos en términos de diseño industrial así como la manera en la que interactuamos con ellos.

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5a bienal de diseño

5a bienal de diseño : pensamiento global, creatividad local = Fifth design biennial global thinking, local creativity

Bienal de diseño (5a : 2012 : Chile)

2012

Santiago, Pontificia Universidad Católica de Chile, Universidad del Desarrollo.   293 p.

Resumen : La 5ª Bienal de Diseño “Pensamiento Global, Creatividad Local”, se proyecta como una plataforma de desarrollo, intercambio, negocios, difusión y proyección de la disciplina, invitando a participar de esta iniciativa a todos los actores que contribuyen al progreso del diseño; instituciones públicas y privadas, empresas de diseño, industrias creativas, diseñadores, estudiantes y universidades e institutos profesionales para reflexionar y proyectar en torno a la muestra, el desarrollo y el futuro de la profesión. La 5ª Bienal busca posicionar esta disciplina como un área que trasciende fronteras, que se hace cargo de necesidades globales y que localmente busca internacionalizarse desarrollando una marca sectorial reconocida a nivel latinoamericano.

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Studio culture

Studio culture : the secret life of the graphic design studio
Brook, Tony, editor
Shaughnessy, Adrian, editor
2009
London, Unit Editions.   316 p.
Resumen :  Its a rare graphic designer who hasnt contemplated setting up his or her own studio. Its part of a designers DNA to want to own and run a studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance? Who better than the founders of some of the best design studios in the world? Tony Brook and Adrian Shaughnessy conduct penetrating interviews with 30 visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, many of the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture.
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Human Centered Design

Human Centered Design : toolkit
IDEO (Firma)
2011
United States of America, IDEO.   187 p.
Resumen :  For years, businesses have used human-centered design to develop innovative solutions. Why not apply the same approach to overcome challenges in the nonprofit world? This project, funded by International Development Enterprise (IDE) as part of a grant from the Bill & Melinda Gates Foundation, sought to provide NGOs and social enterprises with the tools to do just that. IDEO, in collaboration with nonprofit groups ICRW and Heifer International, developed the HCD Toolkit to help international staff and volunteers understand a community's needs in new ways, find innovative solutions to meet those needs, and deliver solutions with financial sustainability in mind. The HCD Toolkit was designed specifically for NGOs and social enterprises that work with impoverished communities in Africa, Asia, and Latin America. The free kit, available for download here, walks users through the human-centered design process and supports them in activities such as building listening skills, running workshops, and implementing ideas. The process has led to innovations such as the HeartStart defibrillator, Cleanwell natural antibacterial products, and the Blood Donor System for the Red Cross — all of which have enhanced the lives of millions of people. The HCD toolkit has been used by organizations throughout the developing world, including Acumen Fund, AyurVAID, Heifer International, ICRW, IDE, Micro Drip, and VisionSpring.
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Nuevos creativos chilenos

Nuevos creativos chilenos
Fuentes, Juan Pablo
2015
Chile: Consejo Nacional de la Cultura y las Artes.
Resumen: Este libro recopila y expone lo realizado por los nuevos creadores y oficinas nacionales durante los últimos 10 años a partir del 2005. Este proyecto es dirigido por Juan Pablo Fuentes (Fundador de Tienda Cómodo / Ex Director de Escuela Diseño UDLA / Diseñador del año 2012, Revista ED).
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Texto completo

Discourses in place

Discourses in place : language in the material world
Scollon, Ron
Wong Scollon, Suzie
2003
London ; New York : Routledge.  xiii, 242 p.
Resumen :  Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics', the key interface between semiotics and the physical world. Discourses in Place is highly illustrated, containing real examples of language in the material world, including a 'how to use this book' section, group and individual activities, and a glossary of key terms
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Mediaciones algorítmicas para el agonismo

Mediaciones algorítmicas para el agonismo : notas de investigación-creación en torno a diseños confrontacionales
Gómez Venegas, Diego
Marchant Lannefranque, Mario
2016
Santiago de Chile : Consejo Nacional de la cultura y las Artes. 75 p.
Resumen: Contiene una introducción conceptual y breve discusión bibliográfica sobre el lugar que los medios técnicos podrían estar ocupando en el desarrollo de los campos del diseño y la arquitectura, toda vez que éstos se entienden criticamente, más allá del quehacer exclusivamente profesional. De igual modo, dicha introducción se pregunta si acaso la especulación y la investigación -como alternativa al canon de la academia tradicional- pueden acercarse a la creación artística para, justamente, indagar creativamente en cómo los contextos mediales van dando forma a las prácticas que caben en el espacio del diseño, y que finalmente, configuran materialmente la cultura. Por último, está publicación contiene también una bitácora visual que da cuenta de los procesos de investigación creación en torno a estas interrogantes, esbozando así un ciclo metodológico y una mirada crítica sobre el alcance epistémico y estético del diseño y la arquitectura.
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El poder de la imagen

El poder de la imagen : reflexiones sobre comunicación visual
Frascara, Jorge
1999
Buenos Aires : Ediciones Infinito. 119 p.
Resumen: Toda imagen colocada en el espacio público comunica indefinidamente un espectro impredecible de mensajes. El mundo se enfrenta a una variada serie de propuestas visuales -imágenes- que deben aceptarse o rechazarse. El autor analiza a través de esta obra, ese a veces incontrolado, a veces oculto mundo visual y el poder de las imágenes que lo componen.
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Understanding color

Understanding color an introduction for designers
Holtzschue, Linda
Hoboken, New Jersey : John Wiley and Sons 258 p.
Resumen: Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.
Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:
Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
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101 Design methods

101 Design methods : a structured approach for driving innovation in your organization
Kumar, Vijay
2013
Hoboken, New Jersey : John Wiley and Sons. 326 p.
Resumen: Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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Design methods

Design methods
Jones, J. Christopher
Mitchell, C. Thomas
Jones, Timothy Emlyn
1992
New York : John Wiley and Sons. 407 p.
Resumen: As Jones states in the preface: "Alongside the old idea of design as the drawing of objects that are then to be built or manufactured there are many new ideas of what it is, all very different: * designing as the process of devising not individual products but whole systems or environments such as airports, transportation, hypermarkets, educational curricula, broadcasting schedules, welfare schemes, banking systems, computer networks; * design as participation, the involvement of the public in the decision-making process; * design as creativity, which is supposed to be potentially present in everyone; * design as an educational discipline that unites arts and science and perhaps can go further than either; * and now the idea of designing Without a Product, as a process or way of living in itself." Design Methods first evaluates traditional methods such as design-by-drawing and shows how they do not adequately address the complexity of demands upon today's designer. The book then provides 35 new methods that have been developed to assist designers and planners to become more sensitive to user needs. These methods move beyond a focus on the product to the thought that precedes it. Throughout, the book's emphasis on integrating creative and rational skills directs readers away from narrow specialization to a broader view of design. The new methods are described and classified in a way that makes it easier for designers and planners to find a method that suits a particular design situation. They include logical procedures such as systematic search and systems engineering, data gathering procedures such as literature searching and the writing of questionnaires, innovative procedures such as brainstorming and synectic and system transformation, and evaluative procedures such as specification writing and the selection of criteria. Offering a wider view--accompanied by appropriate skills--than can be obtained from the teaching of any specialized design profession, Design Methods is important reading for designers and teachers in numerous fields. It will be welcomed by engineers, architects, planners, and landscape architects, as well as by interior, graphic, product, and industrial designers.
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Sagmeister

Sagmeister : made you look : another self-indulgent design monograph (practically everything we have ever designed including the bad stuff)
Hall, Peter
2001
New York : Abrams.   291 p.
Resumen: Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's innovative work shows that graphic design can also cut to the emotional core. Stefan's desire is to transform stale thinking and "Sagmeister: Made You Look" will do just that. Fully illustrated, with a red PVC slipcase, this monograph covers twenty years of his graphic design and features images from the studio archive as well as specific influences and reference points for his projects and ideas.
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Materials and design

Materials and design : the art science of material selection in product design
Ashby, M. F.
Johnson, Kara1
2014
Oxford : Butterworth-Heinemann. 389 p.
Resumen: Materials are the stuff of design. From the very beginning of human history, materials have been taken from the natural world and shaped, modified, and adapted for everything from primitive tools to modern electronics. This renowned book by noted materials engineering author Mike Ashby and industrial designer Kara Johnson explores the role of materials and materials processing in product design, with a particular emphasis on creating both desired aesthetics and functionality. The new edition features even more of the highly useful "materials profiles" that give critical design, processing, performance and applications criteria for each material in question. The reader will find information ranging from the generic and commercial names of each material, its physical and mechanical properties, its chemical properties, its common uses, how it is typically made and processed, and even its average price. And with improved photographs and drawings, the reader is taken even more closely to the way real design is done by real designers, selecting the optimum materials for a successful product. The best guide ever published on the on the role of materials, past and present, in product development, by noted materials authority Mike Ashby and professional designer Kara Johnson--now with even better photos and drawings on the Design Process Significant new section on the use of re-cycled materials in products, and the importance of sustainable design for manufactured goods and services Enhanced materials profiles, with addition of new materials types like nanomaterials, advanced plastics and bio-based materials
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El diseño a su servicio

El diseño a su servicio : cómo mejorar una idea de negocio con la ayuda de un diseñador
Viladàs, Xènia
2010
Barcelona : Index Book. 162 p.
Resumen: Este libro analiza el nacimiento del Diseño de Servicios como disciplina, repasa sus principales herramientas y propone un modelo según el cual el diseño puede aportar valor en todas y cada una de las fases del proceso de desarrollo de un nuevo servicio. El objetivo de este texto es despertar el interés entre los integrantes de dos colectivos al menos: los empresarios y emprendedores, que ojalá acaben esta lectura con una idea clara de para qué, cómo y cuándo un diseñador les puede ayudar a mejorar su idea de negocio; los diseñadores profesionales, que tal vez quieran ver en el diseño de servicios una oportunidad de especialización con mucho futuro.
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Dynamic identities

Dynamic identities : how to create a living brand
Nes, Irene van
2013
Amsterdam : BIS Publishers. 223 p.
Resumen: This visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change and generate new versions based on external data. The book offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems.
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Packaging

Packaging : manual de diseño y producción
Stewart, Bill
2008
Barcelona : Gustavo Gili.   224 p.
Resumen: El diseño de packaging se consolidó como disciplina especializada en la década de 1960, pero desde entonces se han publicado muy pocos libros que contengan consejos sólidos y prácticos para los estudiantes. En el trabajo de diseño de packaging es difícil, y a menudo muy poco recomendable, separar los elementos de diseño gráfico del diseño estructural. Este libro se ocupa de ambos temas y los ilustra con ejemplos de proyectos concretos de diseño, para resaltar tanto sus aciertos como sus errores. Los principios fundamentales del diseño de packaging se presentan visualmente para que los lectores adapten los métodos y las técnicas aquí descritos a una amplia variedad de proyectos de diseño.
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Inside / Outside

Inside / Outside : from the basics to the practice of design
Grear, Malcolm
1993
New York : Van Nostrand Reinhold. 301 p.
Resumen: Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching. From the Basics to the Practice of Design, combines the practical with the philosophical and the concrete with the abstract. Deftly and sparingly capturing the essence of his subject matter, Grear offers unique insight into the design process with images and forms drawn from nature, typography, art and design. These examples from both his teaching (inside) and professional practice (outside) begin with design problems and illuminate the processes by which the best solutions are found. Grear skillfully bridges the gap between design theory and real-world practice.
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Curso de novela gráfica

Curso de novela gráfica : guión, personajes, color, maqueta, tipografía, bocadillos
Chinn, Mike
2009
Barcelona : Gustavo Gili. 160 p.
Resumen: La novela gráfica es un género artístico en rápida evolución y con un prestigio creciente. El dinamismo y complejidad de sus argumentos e ilustraciones suscitan el interés de las productoras de cine y las grandes editoriales de todo el mundo. Crear una novela gráfica nunca fue tan fácil. Las tecnologías informáticas han sustituido a las viejas técnicas, e Internet supone una vasta fuente de información e ideas y un medio sencillo de difusión.
Curso de novela gráfica te conducirá de la inspiración a la publicación, y te enseñará a convertir tu talento como guionista y/o dibujante en una obra gráfica digital finalizada. Incluye orientación profesional sobre las fuentes de inspiración, el guión, los personajes, la maquetación de las viñetas, el color, la disposición del texto en bocadillos y cajas, y la publicación de tu trabajo.
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Wally Olins

Wally Olins : the brand handbook
Olins, Wally
2008
London : Thames & Hudson.   112 p.
Resumen: Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
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