Understanding color

Understanding color an introduction for designers
Holtzschue, Linda
Hoboken, New Jersey : John Wiley and Sons 258 p.
Resumen: Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before.
Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including:
Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
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101 Design methods

101 Design methods : a structured approach for driving innovation in your organization
Kumar, Vijay
2013
Hoboken, New Jersey : John Wiley and Sons. 326 p.
Resumen: Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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Design methods

Design methods
Jones, J. Christopher
Mitchell, C. Thomas
Jones, Timothy Emlyn
1992
New York : John Wiley and Sons. 407 p.
Resumen: As Jones states in the preface: "Alongside the old idea of design as the drawing of objects that are then to be built or manufactured there are many new ideas of what it is, all very different: * designing as the process of devising not individual products but whole systems or environments such as airports, transportation, hypermarkets, educational curricula, broadcasting schedules, welfare schemes, banking systems, computer networks; * design as participation, the involvement of the public in the decision-making process; * design as creativity, which is supposed to be potentially present in everyone; * design as an educational discipline that unites arts and science and perhaps can go further than either; * and now the idea of designing Without a Product, as a process or way of living in itself." Design Methods first evaluates traditional methods such as design-by-drawing and shows how they do not adequately address the complexity of demands upon today's designer. The book then provides 35 new methods that have been developed to assist designers and planners to become more sensitive to user needs. These methods move beyond a focus on the product to the thought that precedes it. Throughout, the book's emphasis on integrating creative and rational skills directs readers away from narrow specialization to a broader view of design. The new methods are described and classified in a way that makes it easier for designers and planners to find a method that suits a particular design situation. They include logical procedures such as systematic search and systems engineering, data gathering procedures such as literature searching and the writing of questionnaires, innovative procedures such as brainstorming and synectic and system transformation, and evaluative procedures such as specification writing and the selection of criteria. Offering a wider view--accompanied by appropriate skills--than can be obtained from the teaching of any specialized design profession, Design Methods is important reading for designers and teachers in numerous fields. It will be welcomed by engineers, architects, planners, and landscape architects, as well as by interior, graphic, product, and industrial designers.
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Sagmeister

Sagmeister : made you look : another self-indulgent design monograph (practically everything we have ever designed including the bad stuff)
Hall, Peter
2001
New York : Abrams.   291 p.
Resumen: Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's innovative work shows that graphic design can also cut to the emotional core. Stefan's desire is to transform stale thinking and "Sagmeister: Made You Look" will do just that. Fully illustrated, with a red PVC slipcase, this monograph covers twenty years of his graphic design and features images from the studio archive as well as specific influences and reference points for his projects and ideas.
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Retro fonts

Retro fonts
Stawinski, Gregor
2012
London : Laurence King.  559 p. + 1 CD-ROM
Resumen: Retro Fonts" is a fantastic compilation of over 400 of the best retro fonts from 1830 to the end of the 20th century. The fonts are presented in the style of old type specimen books as alphabets with sample words/phrases, shown opposite classic examples of the fonts in use in their historical context. Arranged chronologically into eight sections representing different stylistic eras, each with an introduction discussing the typography of that era, the fonts range from Art Deco, Bauhaus and Swiss through to Sixties, Disco and Punk. Featuring both familiar fonts and lesser known examples ripe for rediscovery, this is a unique source of inspiration for all graphic designers and typographers. The accompanying CD contains 222 copyright-free fonts.
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El diseño de libros

El diseño de libros : práctica y teoría
Hochuli, Jost
Kinross, Robin
2005
Robin Valencia : Campgràfic. 166 p.
Resumen: Un libro práctico que, incorporando la claridad de los planteamientos tanto en la micro como en la macrotipografía, nos conduce mediante reflexiones sencillas hacia la transparencia del diseñador cuyo resultado será un libro agradable al tacto e inconfundible a la vista.
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Materials and design

Materials and design : the art science of material selection in product design
Ashby, M. F.
Johnson, Kara1
2014
Oxford : Butterworth-Heinemann. 389 p.
Resumen: Materials are the stuff of design. From the very beginning of human history, materials have been taken from the natural world and shaped, modified, and adapted for everything from primitive tools to modern electronics. This renowned book by noted materials engineering author Mike Ashby and industrial designer Kara Johnson explores the role of materials and materials processing in product design, with a particular emphasis on creating both desired aesthetics and functionality. The new edition features even more of the highly useful "materials profiles" that give critical design, processing, performance and applications criteria for each material in question. The reader will find information ranging from the generic and commercial names of each material, its physical and mechanical properties, its chemical properties, its common uses, how it is typically made and processed, and even its average price. And with improved photographs and drawings, the reader is taken even more closely to the way real design is done by real designers, selecting the optimum materials for a successful product. The best guide ever published on the on the role of materials, past and present, in product development, by noted materials authority Mike Ashby and professional designer Kara Johnson--now with even better photos and drawings on the Design Process Significant new section on the use of re-cycled materials in products, and the importance of sustainable design for manufactured goods and services Enhanced materials profiles, with addition of new materials types like nanomaterials, advanced plastics and bio-based materials
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Diseño del siglo XX

Design del siglo XX
Fiell, Charlotte
Fiell, Peter
2013
Köln : Taschen. 767 p.
Resumen: A principios del siglo XXI podemos ver claramente que el anterior estuvo marcado por cambios memorables en el campo del diseño. La estética entró en la vida cotidiana con resultados a menudo asombrosos. Nuestros hogares y lugares de trabajo se convirtieron en verdaderas galerías de estilo e innovación.
Desde los muebles a las artes gráficas, aquí encontramos todo el trabajo de artistas que dieron forma y recrearon el mundo moderno con una vertiginosa variedad de materiales. De lo orgánico a lo geométrico, desde el art déco hasta el pop y las altas tecnologías, la presente obra contiene todos los grandes nombres: Harry Bertoia, De Stijl, Dieter Rams, Philippe Starck, Charles y Ray Eames, por nombrar solo a algunos. Este libro esencial supone un recorrido a través de las formas y los colores, clases y funciones de la historia del diseño en el siglo XX. Una guía de la A a la Z de diseñadores y escuelas de diseño, que incluye un completo retrato de la vida contemporánea. Profusamente ilustrado, esto es el diseño en su sentido más pleno.
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El diseño a su servicio

El diseño a su servicio : cómo mejorar una idea de negocio con la ayuda de un diseñador
Viladàs, Xènia
2010
Barcelona : Index Book. 162 p.
Resumen: Este libro analiza el nacimiento del Diseño de Servicios como disciplina, repasa sus principales herramientas y propone un modelo según el cual el diseño puede aportar valor en todas y cada una de las fases del proceso de desarrollo de un nuevo servicio. El objetivo de este texto es despertar el interés entre los integrantes de dos colectivos al menos: los empresarios y emprendedores, que ojalá acaben esta lectura con una idea clara de para qué, cómo y cuándo un diseñador les puede ayudar a mejorar su idea de negocio; los diseñadores profesionales, que tal vez quieran ver en el diseño de servicios una oportunidad de especialización con mucho futuro.
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El marketing de servicios profesionales

El marketing de servicios profesionales
Kotler, Philip
Bloom, Paul N.
Hayes, Thomas J.
2006
Buenos Aires : Paidós. 422 p.
Resumen: El marketing de servicios profesionales proporciona una orientación sobre cómo concebir el marketing de una manera estratégica y analítica en el ámbito del servicio profesional. Esta obra va más allá de la teoría para ofrecer una perspectiva adecuada de aquellos principios del marketing que se pueden aplicar fácilmente con resultados ventajosos.
Durante los últimos veinte años, han desaparecido muchas de las barreras que obstaculizaban la promoción y la publicidad en la mayor parte de las profesiones. Hoy los profesionales tienen libertad para promover sus servicios en cualquier medio y en la medida que elijan. Esta nueva libertad ha provocado una gran competencia en todos los campos, desde la asistencia médica hasta el asesoramiento jurídico o contable. Y la supervivencia de muchas organizaciones de servicios profesionales depende ahora de su habilidad para competir. Este libro ya clásico de Kotler ayudará a todos los profesionales a promover eficazmente sus servicios y a prosperar en esta época de competencia.
Entre los temas esenciales tratados en esta obra figuran el impacto de la planificación estratégica y la concentración en los segmentos clave del mercado, el rol de Internet en el marketing, y la importancia —a menudo ignorada— de integrar el marketing en toda la organización, desde los sistemas de comunicación hasta la disposición de la oficina, el mobiliario, la iluminación y otros detalles del confort en el trabajo.
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